MASSIVE SALE ON '07 AND '08 MARINS - SAVE UP TO 20%!!!

Nail Trail (19" '08) Was £845 Now £675
RiftZone (Med '08) Was £1699 Now £1359
RockSprings (Med '07) Was £1495 Now £1270
Bolinas Ridge (20.5" '08) Was £395 Now £285
Bobcat Trail (19" '08) Was £459 Now £390
Bobcat Trail (22" '07) Was £449 Now £359
Palisades Trail (17" '07) Was £695 Now £555
HawkHill (20.5" '08) Was £579 Now £465
Larkspur Ladies (19" '08) Was £349 Now £279
EastPeak (Lge '07) Was £1375 Now £1099
San Raphael Ladies (19" '08) Was £429 Now 345
Kentfield (20" '07) Was £299 Now £240
Belvedere (19" '08) Was £399 Now £320
Larkspur (19" '07) Was £359 Now 288
Sausalito (19" '08) Was £599 Now £480

Cuttings and photos spanning the 102 year history of William’s Cycles

Cuttings and photos from the 100+ years of Williams Cycles


Welcome to the new Williams Cycles website. Here you can find out about the range of bikes and accessories we stock as well as buy parts on-line from our partner site, Ultimate Pursuits, for delivery to you or for collection from the store.

Founded in 1904 Williams has been selling and servicing bicycles since day one and now carries a massive range of bikes from 12” wheeled children’s bikes to top of the range mountain, touring and road bikes. We also stock all the parts, accessories and clothing you may need to enjoy your bike.

Our fully equipped workshop can handle everything from a simple inner tube replacement to a full strip-down service as well as servicing and repairing suspension forks and disc brakes.

Our store is situated in the centre of Cheltenham, only a minutes walk from the high street and on the inner ring road with parking on the forecourt for both bikes and cars.

Williams Cycles,
82 - 86 Albion Street
Cheltenham.
GL52 2SE

A map can be found here and will open in a seperate window.

Our opening times are:
9am - 5:30pm Monday to Saturday