Whenever I see an adult on a bicycle, I have hope for the human race. ~ H.G. Wells

Guide to Buying an Electric Bike 

Buying an electric bike can be a challenging experience. With all the different battery and motor combinations it can be almost impossible to know if you are buying the bike that's right for you. We, Williams Cycles, have put together a short explanation on the key differences between electric bikes to help you make that final decision on your electric bike purchase. We stock a full range of electric bikes for our customers to try. Contact us to book a test ride today!


Electric bikes create opportunity for cycling where circumstances may normally prevent it. More people cycling!
For this reason alone they are a fantastic product.


E-bike technology has come on leaps and bounds in the passed few years. Battery technology has advanced. Lithium ion batteries last longer, have longer life cycles and are easy to charge. The bikes are easy to use with much simpler controls. 

At Williams we stock a large range of E-bikes suitable for all needs. We have ladies step through frames, dual track hybrids, commute hybrids, as well as folding e-bikes. We stock a good selection of sizes and models for our customers to try, and of course; test ride. We are always happy to take time sizing you up and explain about all the different models available on the market right now. These are not a small investment, take your time to get it right when buying.

1. Types of motor:
There are three main types of motor on e-bikes: Front wheel motors, rear wheel motors and crank motors (bottom bracket). When considering motors look for good quality brands such as Bafang, Panasonic or Shimano. Cheaper brands will be inferior and wont offer the excellent after care service these brands provide.

The bottom bracket motor
This motor is in direct contact with your pedalling and the most efficient of the three motors, having the motor in the centre of the bike helps with an even weight distribution. Automatic di2 gearing is available with crank drive motors. 
Rear wheel motor
Next efficient is the rear wheel motor. Housing the motor in the rear wheel keeps the weight at the back of the bike. You will have a slight delay between your peddling and the motor.   
Front wheel motors
These motors have the biggest delay between pedalling and the motor and make the front of the bike heavy, this can make the bike feel slightly more cumbersome. Front wheel motors are the cheapest on the market offering good value for money.

2. Battery Placement:

Battery placement can be an important consideration when purchasing an electric bike. The most common places for a battery to be fitted is either on a carrier rack over the rear wheel, on the downtube of the frame or tucked in between the rear wheel and seat tube. Each of these placements will have their respective pro's and con's. Look for proper bike manufacturers like Raleigh, specialized and ridgeback that will house batteries on good quality bikes.

A carrier rack mounted battery can offer a less 'electric bike' look. With many batteries becoming sleeker, it can almost look like a regular pedal-powered bike. You can also utilize the rear carrier and attach a set of rear panniers to get even more benefits from the system. However, a rack-mounted battery can be quite bad for you bike if not correctly thought about. For instance, if the battery is a heavier than usual battery it can put alot more strain on the rear wheel, especially if it is paired with a rear wheel motor. Stronger spoked wheels are needed to compensate. Another reason to look for a good brand of cycle.

A downtube mounted battery can be seen as the most effective of the battery placements. This placement keeps the centre of gravity close to where the rider is, thus making it a less cumbersome ride. Many down tube batteries are smaller than most due to their sleek placement. The batteries fitted will usually still cover the same mileage that an equivalent quality rack-mounted battery will do. However, this placement of battery will stop you being able to fit a bottle to the down tube. 

 The third placement is in between the seat tube and rear wheel. This placement is commonly used on Volt electric bikes, a personal favourite of Williams Cycles. The battery is still quite discrete considering the size of it. And is guarded by the bike itself if there were to be any crashes. The disadvantage with this battery is, that you need to take out the seat if you want to remove it.

3. The Bicycle
Its all well and good having an expensive battery system on your E-bike but if the basic cycle components are not good quality then your riding experience will suffer. The cheaper E-bikes on the market  tend to cut costs by using low grade bicycle components. We do not stock any E-bikes under £1000 at Williams. All of our E-bikes will have Shimano components, lightweight aluminium frames and good quality hub or derailleur gearing. Most of them come with a combination of lights, rack, mudguards, basket, prop stand, suspension and lock cleverly integrated into the bike design and included in the price. We strongly advise to invest a little more and get an E-bike of superior quality and a joy to ride. The bike should be a comfortable ride WITHOUT the battery assist, this is a good gauge of quality.

Top Picks

£1000-£1600

The Volt Metro folding bike is a great product. Using a Panasonic battery and a robust Bafang rear wheel motor. This bike can fold down almost as small as a regular folding bike. 4 levels of power assist will help you get up any hill. Comes fitted with shimano gears rack, mudguards, disk breaks and lights. 

RRP £1249.99

£1600-£2400

The Ridgeback Electron Plus uses the Shimano steps E-600 system. The motor is crank drive and offers high milage, reliability  and direct power as soon as you want it. This bike gives the rider a great upright position with comfort at the fore front of design. Adjustable stem and swept back bars combined with a low sweep frame for better control and easy mounting. Comes with all the fittings; rack , mudguards, hydraulic disk brakes, 11 speed hub gearing, light set and prop stand.

RRP £2399.99

£2500+

The Ridgeback E-flight Ltd is a top of the range hybrid e-bike. Using the Shimano steps E-600 system, paired Di2 automatic internal electronic gearing system, the electronic side is a joy to use. The bike itself boast a sleek light weight frame, slick puncture proof tyres, Shimano hydraulic disk brakes and powerful built in light set. Top quality all round here.

RRP £2799.99

If your looking for £1000-£1600 E-bikes Look towards Volt.co.uk Or Raleigh.co.uk


IF your looking for £1500-£2000 E-bikes go to Volt.co.uk


If your looking for £2000+ E-bikes look for Shimano steps at Ridgeback.co.uk Saracen.co.uk and Adventure.co.uk