New Online Store, Click and Collect Now - www.freewheel.co.uk

Williams Cycles

A family-run store, since 1904.

Call Us: 01242 512291

E-Bikes
- E-Bike Brands
XMAS
Sale!
Bikes
- Heritage
  - Adventure
  - Dawes
  - Pashley
  - Raleigh
  - Ridgeback
  - Ryedale
- Squish Bikes
- Stunt
  - BMX
  - Scooter
Workshop
Cycle to Work
Cycling Info

Cycling Info

>>>>Charity Cycling<<<<

Global Race Results and Information

Where to Ride in Gloucestershire

Forest of Dean Cannop Cycle

Forest of Dean Family Cycle Trail

Beginners Guide to Buying a Bike

Customer Reviews

Williams Cycles

5.0

Based on 75 reviews

Stephen Bennett

12:45 09 Dec 19

Guys at Williams are so great! Was looking for a bike and didn’t really know why I wanted, and the info and choice they have is second to none! I now travel to these guys for everything I need from Worcestershire, as it is worth the effort!

Jennie Goodrum

11:22 09 Dec 19

Always an excellent service from Williams Cycles! I am a disabled customer and they are always very accommodating when I need work done on my bike.

Keith Hills

17:00 20 Nov 19

Bought 2 e- bikes from Williams earlier this year - incredibly helpful service from Williams cycles - had some teething problems with both bikes (nothing to do with Williams, I should add) and Dom and Josh went to great lengths to hep us get everything sorted. Really rare these days to get such helpful service and we really appreciated it. Highly recommend this bike shop.

Lee Dye

08:59 20 Nov 19

Wiliams serviced both my bikes fine and they look like new. Very happy

Ben Brooks

15:18 10 Oct 19

Best in cheltenham, great mechanics and friendly staff fixed my bike there and then so i could go cycle in the sun !

njhuston1

17:46 07 Oct 19

Just bought a Saracen Mantra Trail 2020. They set it up perfectly for my style of riding ,and offer a free service after 4 weeks of riding . The staff are friendly and are really helpful. Definitely recommend visiting this bike shop as it is by far the best all-round bike shop in Cheltenham.❤️

Ben Land

15:05 03 Oct 19

Amazing customer service. These guys really know their stuff and set me up with the exact bike and gear I needed. From now on I'll be going there for all my cycling needs. SUPPORRT INDEPENDENT OWNED SHOPS!

Ultimate Party Shop

12:28 19 Sep 19

Popped in today with issue with my front brakes. Fixed while I waited and then was really helpful helping to find extra lighting to attach to my helmet to keep me safe with the dark nights. Big thanks.. will def be back and recommend to all my friends.

thomas snell

19:22 24 Aug 19

Great customer service, have gone above and beyond on both occasions we have visited providing great advice with no pressure to buy. Unboxed and fitted child’s car seat onsite and then on the second occasion assembled my daughters new bike within an hour as they could see how excited she was to take it home that day. Will definitely be going back! 👍🏼

Darren Taylor

15:01 16 Aug 19

I recently took my bike to williams cycles after another well known bike shop couldn't carry out the repair to the bottom bracket . Within a couple of hours the bike was fixed . I recommend this bike shop especially for repairs . thanks guys you kept the old bike going !

Rammy Schteuy

14:51 11 Aug 19

Super nice and helpfull guys. Quick and professional, recommended ! Good Job !

Harriet Burkitt

08:18 06 Aug 19

Amazing customer service received by all but especially Dom (think that's his name!!). We bought two bikes from you and it's the best decision we could have made. Never too much hassle and explained everything well from the very beginning. Would reccomned these guys to anyone, don't go anywhere else for you bike needs!!!!!

Jason George larner

08:30 19 Jul 19

Went in to get my Voodoo Wazoo checked over, The guys did a good job fixed a few issues for me. Will be back in for future check ups, Thanks guys

Henry Delacave

10:25 12 Jul 19

Excellent customer service, always willing to help.

Rosalind Tan

16:59 08 Jul 19

Amazing customer service and range of bikes! Staff are extremely knowledgeable and dedicated to finding the right bike for you. Will definitely be going back there! P.S. Thanks again for the cool merch!

Fran Tic

13:44 20 May 19

Good advise, Staff are so helpful, kept me safe and on the road

mike leigh

21:06 31 Mar 19

Amazing service from all that helped us, the guys here really took there time with us and gave us all the information and guidance we needed. We had gone to look around a couple places before going here, but after talking to the guys we knew we would buy our bikes from from them. Because of the service we bought 2 bikes, locks and a car rack and we will be back to buy any others bits we will need because these guys are just simply great at what they do. We will never show anywhere else for our biking needs.

Stuart Long

17:40 20 Mar 19

Just visited Dominic at Williams to get more info and trial ebikes. Dom and the team gave us great advice, guidance and their time which made for a really pleasant shopping experience. They took the time to understand our needs and allowed us to try out models for size, feel and fit. As a family run business with service at its heart it was so much more pleasant than an internet purchase! Thanks guys for your knowledge, patience and customer service. I would heartily recommend you to anyone who wishes to make an informed purchase.

Cheryl Crowley

20:43 10 Dec 18

Williams Cycles have been amazing with the recent purchase of my bike. I wasn't the easiest customer, changing my mind and making lots of requests. They were so patient and helpful, responding to my emails instantly, answering all of my questions and being very reassuring with my final decision. In the end I've come away with a bike I love will ensure I always go to Williams! Thank you.

Claire Niblett

10:12 29 Oct 18

Went into Williams cycles to ask if they had any old bike wheels that I could use for my wedding. The guys were do helpful and friendly I can't thank them enough. I may not have bought a bike but their customer service is on point. Thank you guys so very much.

Kenneth Whittaker

16:19 24 Oct 18

Have shopped here many times, for various cycle gear (and my wife's bike). Always very helpful staff, not pushy at all. Always pleased with what we have bought.

Roger Mitchem

19:50 18 Oct 18

Friendly Courteous knowledgeable staff. Service second to none even let me take a few wheel boxes when i needed them F.O.C, cant thank the guys enough. Excellent ranges of bikes, components and accessories, this is what a passionate cycling shop is in what it has in stock and its staff and their approach to their customers.

Richard baggies

18:32 16 Sep 18

Always prefer to support local businesses so decided to buy a much needed bike to start going out with my daughter and getting a bit fitter at the same time. Staff are very helpful and interested in helping you find the right one for your cycling needs

Dom Williams

22:08 28 Feb 18

Every bike I've ever owned has come from here :) I love riding them all!! Gotta be the Family shop !

Queen Jane

19:51 16 Feb 18

Excellent service - Williams had ample opportunity to over estimate the work necessary, claim additional time taken or parts for the repair to the hub gear cable fitting on my bike, but the work was done quickly at a very reasonable cost. Trustworthy and great value. Thanks.

Sally Corless

10:17 06 Feb 18

Thank you so much for all of your help. Our 11 year old son wanted to both purchase a bike and get a custom design scooter(all his own money). Josh was a delight and got him the perfect bike. He then helped source bits for his scooter, spending ages with Monty getting the right bits (at no point did we feel rushed). He then has built the scooter for him. Monty is delighted, and although a little shy, thinks Josh is amazing. We will definitely be back, and can highly recommend them and their extensive knowlegde.

John Eliot

08:28 06 Feb 18

Always helpful here. Went in for some small bike components. Didn't have any in stock but one of the staff gave me them off his own bike. That's what you call customer service!

becky raven

16:53 06 Dec 17

Excellent customer service from Josh today in purchasing a bike for my son. Knowledgeable and not pushy in making a sale... will be back again!!!

Andy H

20:30 16 Nov 17

Helpful place - minor repair carried out to my Shimano Ultegra road pedals (they’re an official service centre) - no charge. Decent of them - helpful bunch! Well stocked with bikes too.

Find Us

Address

82-86 Albion Street
Cheltenham
GL52 2SE
Tel: 01242 512291
Williamscycles@gmail.com

Hours
Monday—Saturday: 9:00AM–5:30PM
Sunday: 11:00AM–4:30PM

For Babyland 01242 525862 or visit their website.

If you are using a sat-nav to find us please use the street address or you will be sent to kwik-fit

Quick Links

Cycleops Demo Centre

Guide to Buying an E-Bike

Cycle to Work Scheme

Map

© 2020 Williams Cycles. All rights reserved