Williams Cycles • Your Information • Your Privacy
Privacy Policy
How Williams Cycles collects, uses, stores and protects your information.
The following privacy policy covers the website www.williams-cycles.co.uk .
Operated by A Williams & Co (Cheltenham) LTD
82 - 86 Albion Street,
Cheltenham,
Gloucestershire,
Gl52 2SE
Policy Last Revised
23/07/2026 at 15.00
◉ What Information Do We Collect About You?
We try to collect as little information as possible. The amount and type of information varies dependent upon which area of our site you are using and details of the length of time any information is retained is shown under.
If You Are Ordering From Us
- Your name, email, telephone number, postal address and postcode, along with your public IP address.
Optionally, you may also provide a delivery name, address, postcode and telephone number.
This information is stored within the website for a period of time.
If You Are Using Our Contact Form
Optionally, you may also provide a name and telephone number.
This information is not stored within the website.
Other Website Enquiry Forms
If you submit any other form of enquiry form, eg Product Enquiry on product pages, or similar:
- Your name and email along with other pertinent information.
This information is not stored within the website.
If You Email Us Directly
This information is not stored within the website.
Payment Details
We DO NOT collect or store payment details within this website.
The internet web servers which host our website capture your public IP address and store it as part of the web access logs for our site.
◉ How We Use Your Information
If you are ordering from us:
We will use your information to process your order, carry out fraud screening and deliver goods to you.
Some of your details may be shared with trusted third parties, for example a payment processor and a delivery agent.
Contact forms, enquiry forms and direct email:
If you are using our contact form or any other form of enquiry form on the website or if you email us directly. Eg Product Enquiry on product pages, or similar: your information will only be used to answer your enquiry.
◉ Third-Party Processing Of Your Information
Monek (Secure Hosting) are our trusted payment services provider.
https://www.securehosting.com/company/
We transfer you to Monek to make payment when you order from us and select our secure checkout.
We do not have access to your full payment card information. Payment card information is at no point stored or transferred to/from this website.
◉ How Long Do We Retain Your Information?
Our website has automated features which ensure that no personally identifiable information is retained for any longer than is strictly necessary.
Completed Orders
For information held because you have ordered from us, the period is 366 weeks after which time your personal information is removed from the order record within our website.
Incomplete Finance Applications
If you apply for finance through our website, but the transaction does not complete for whatever reason, your personal information is automatically removed from the order record after 8 weeks.
Abandoned Orders
If you commence but do not fully complete an order with us, some of your information may have been captured, however your personal information is automatically removed from the abandoned order record after 4 weeks.
Stock Alerts
If you have requested a stock alert from our website, your information is retained until the item comes back into stock, or 52 weeks, whichever is the soonest. You are required to confirm all stock alert requests, with unconfirmed requests being removed after a period of 48 hours.
Customer Rewards Accounts
If you have a customer rewards account, it will remain active unless you request us to remove it. If you decide to have your account removed, any points balance will be lost.
Product Reviews
If you leave a product review, it will remain active unless you request us to remove it.
◉ How Secure Is Your Information?
Your connection to this website utilises SSL technology which encrypts all communications between your browser/device and the site.
Once any information you share with us is received, any data we store within the website is stored in an encypted format which can only be accessed by members of the A Williams & Co (Cheltenham) LTD team.
Access to the administrative sections of our website is tightly limited to prevent access from outside our organisation.
Whilst we cannot 100% guarantee the security of data, we take all reasonable and practical precautions to keep your information safe.
◉ Marketing Information
Nobody likes to receive unwanted email (SPAM).
We will only send you marketing messages if you have requested it.
We offer two methods for you to give us your permission:
- If you are placing an order with us, you can tell us you would like to receive news and offers by email during checkout by ticking the box. If you have ordered from us before, you may also remove a previously given permission during checkout by not ticking the box.
- We may offer a marketing emails signup option. Our marketing list is double opt-in. If you do choose to sign up, you will be asked (by email) to confirm you wish to receive marketing by email by clicking a simple link.
Every marketing email we send will have a simple "click to unsubscribe" link.
◉ Access To Your Information
Our website does not create a user account for you, nor require you to do so.
Should you wish to check the data we hold about you, you may ask for a "Subject Access Request" by contacting us.
You can contact us by:
Email: williamscycles@gmail.com
Post: Williams Cycles, A Williams & Co (Cheltenham) LTD, 82 - 86 Albion Street, Cheltenham, Gloucestershire, Gl52 2SE
Before releasing any data, we will require proof of your identity.
You may subsequently request that any information which you believe to be incorrect be updated.
In some circumstances, we may charge a small fee to cover administrative costs, which you will be advised of at the time of your request.
◉ Your Right To Be Forgotten
You may request that we remove your information from our systems. Should you wish to be forgotten, all or part (dependent upon your request) of the information we hold will be removed except where we have a legitimate legal basis for retaining it.
To ask to be forgotten please either:
Email: williamscycles@gmail.com
Write to: A Williams & Co (Cheltenham) LTD, 82 - 86 Albion Street, Cheltenham, Gloucestershire, Gl52 2SE
Before removing any data, we will require proof of your identity.
If we have a legitimate legal basis for retaining any of your information, we will inform you.
◉ Cookies
For details on what cookies we use and how we use them, please refer to our cookies page.
◉ Links To Other Websites
This website may contain links to third party websites. We are not responsible, nor have control of the privacy policies or practices of third party websites. No information provided through this website will be passed to a third party website except where specifically stated above under How we use your information.
◉ Changes To Our Privacy Policy
Periodically, we may review our policy, for example if we change partners for payment processing or deliveries. Such changes will be reflected here at the earliest opportunity and you should check each time you share information with us that you are still happy to do so.
This policy was last updated
23/07/2026 at 15.00
◉ How To Contact Us
If you have any questions or concerns about this policy, you may contact us by either phone, email or post and we will do our best to answer your questions/concerns as quickly as possible.
Write to us:
A Williams & Co (Cheltenham) LTD
82 - 86 Albion Street
Cheltenham
Gloucestershire
Gl52 2SE
WILLIAMS CYCLES • CHELTENHAM • SINCE 1904